About Geia

Market know-how and business sense

Geia Food is a strong business partner with extensive expertise within a wide range of product categories
– from frozen and chilled foods to groceries and beverages. Wide and deep product offerings through partnerships
with more than 370 loyal suppliers make us a trusted partner.

We know the market inside out and have in-depth knowledge of developing successful food concepts for our customers. Our superior value-adding services setup includes quality assurance, logistics and import handling
which reduces complexity and costs for all parties.

A reliable partner all the way

With an attractive network of suppliers, an extensive product portfolio and a presence in all the Nordic countries – Denmark, Sweden, Finland and Norway
– we generate business advantages for our customers and suppliers.

We can assist with everything from generating ideas for new food concepts to packaging design and shop launches – always with a focus on responsible innovation, reliable execution and rapid growth. We know the market conditions and offer the fastest time to market in the business.

History and ownership

Geia Food was established on January 1st, 2014 as a merger between A-Frost A/S and Mortensen Food A/S.

In late 2017, the Norwegian investment firm Credo Partners acquired 55 pct. of the equity in the company, and the ownership was an active partnership between
Credo Partners, the management team and the original founders.

In the summer 2021, the private equity fund Triton acquired a majority stake of Geia Food. Triton invested in Geia Food alongside management and key employees. The ambition is to grow the company organically and through M&A, mainly in the Nordics, and to develop Geia Food’s offerings.

Mutual success is our goal

Long-lasting partnerships with best-in-class suppliers within each product category create the foundation of our success. Leveraging our unique supplier network, with more than 370 loyal suppliers, in combination with our in-house product competences, brings strong food concepts to the market, benefitting both customers and end-consumers.

We are passionate category experts and know each product category inside out. Shared long-term incentives with our partners lead to mutual success.

Geia food facts


in the Nordics




Handled per week




Imported annually

Find your local market expert

At Geia Food we are always looking for new and interesting products to launch into the Nordic countries.

Feel free to contact our local purchase or sales organization if you are interested in knowing more.